btrmt. | Betterment

ideologies worth choosing

About

betterment

noun

making or becoming better;

ideology

noun

rituals of thought, feeling, and action;
the science of ideas;

Humans are animals first. responding adaptively to the environment around us. We see this in our habits, our routines, and our rituals: automatic patterns of behaviour that gracefully handle the predictable shapes of everyday life. But rituals of behaviour are preceded by rituals of thought—this is what brains do. Left unexamined, these rituals will be chosen for us, not by us.

So, let me help you choose them.

More about me →

Projects

The btrmt. projects aren't random. They follow the credenda laid out in Animals First.

  • analects

    I have a terrible memory, see. So, everything I learn I have to leave somewhere I can find later. This is where. With a background in brain and behaviour science, my analects are me teaching myself and anyone else interested in our patterns of thinking and behaving.

    See them all

  • animals first

    You might have read about me, but now, let me introduce you to btrmt. Animals First walks you through this little website of mine. The philosophy, and all the major threads and minor projects that make it up. Let’s see if you can’t find something worth your time.

    Check it out

  • neurotypica

    Lots of people ask me “what’s a good neuroscience book to read?” I never really had a good answer. So I made one. This is my experimental attempt to teach you how a brain scientist thinks about our patterns of thinking and acting. Neurotypica is my guide to brain and behaviour. See what you think.

    Check it out

  • black cortex

    Black Cortex is the place I send people looking for leadership consulting. Myself and a colleague at Sandhurst delivering transformation that goes beyond buzzword. We take on select work where outcomes are measurable.

    Check it out

  • lectures

    I mostly write my articles for me. These lectures are for you. I spend so much of my time teaching, why not do some of that in front of a microphone. The btrmt. lectures, where I take one concept I write about or teach, and try and teach it to you. Currently hosted on Substack.

    Check it out

  • omen

    It’s not silly to be superstitious. The placebo effect is an ‘effect’ because it works, and the scientific method is a ritual like any other. Rituals surface meaning regardless of the mechanism. Omen is a daily tarot draw. One card, personalised, as a moment for reflection. Bring your friends. Currently Invite only.

    Check it out

Content

Latest and best the Analects, or my latest Missives to you all.

Random Featured

Featured

article


The true meaning of family ties

article

It’s no secret that we are lonelier than ever. We have many complaints of modern society, but our growing isolation is a common one. There are two reasons for this unhappy accident—the difficulty of finding people in ever more crowded cities, and the fact that we have lost sight of what a community is really made of. This article is about the latter.

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audio

Stress isn’t poorly calibrated to modern life. It’s the energising force that allows us to perform. Optimal performance requires optimal stress. The difference between eustress and distress isn’t biological—it’s psychological. Controllability matters more than the stressor itself.

Stress is Good

audio

Everyone’s convinced stress is this outdated evolutionary technology—poorly calibrated to modern life, something to avoid at all costs. The story goes that it evolved to help us run from tigers, but now it’s just triggered by email notifications. This is nonsense. Stress is the only thing that gets us to perform at all. It’s the most valuable biological technology we have. This lecture walks through the Yerkes-Dodson Law—a simple, 100-year-old model that explains how stress actually works, why we need it, and how to use it well.
Stress isn’t poorly calibrated to modern life. It’s the energising force that allows us to perform. Optimal performance requires optimal stress. The difference between eustress and distress isn’t biological—it’s psychological. Controllability matters more than the stressor itself.

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Latest Content

Latest

article

Lots of things are happening, but anything <em>can</em> matter, and whatever gives meaning will eventually demand sacrifice. The agony of attention. I’m not going to spend more time trying to reduce the core idea than that.

Gesticism

article

I write alot about the importance of spiritual architecture. Tools to help navigate meaning in a world too complicated for certainty. But I’ve spent very little time collecting them for myself. Then, this winter break, I accidentally created one while I was designing a cosmology for my D&D world. Most stimulating thing I’ve done for years, and surprisingly productive. Might have reached the limit, but let’s see.
Lots of things are happening, but anything can matter, and whatever gives meaning will eventually demand sacrifice. The agony of attention. I’m not going to spend more time trying to reduce the core idea than that.

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audio

Values are virtue ethics in disguise—traits we’re expected to cultivate. But virtues are context-dependent (courage for a soldier isn’t courage for a teacher) and the situation overwhelmingly drives behaviour. The real task is designing the context, not listing the virtues.

Values Don't Matter

audio

Everyone loves organisational values. Corporates, militaries, sports clubs, schools—any place where people collect in a serious way has a list of qualities they want everyone to embody. But values are just virtue ethics by another name. And virtue ethics suffer two rather troubling problems: virtues are hugely context-dependent, and the situation overwhelmingly drives behaviour anyway. So if you want people to act virtuously, design the context.
Values are virtue ethics in disguise—traits we’re expected to cultivate. But virtues are context-dependent (courage for a soldier isn’t courage for a teacher) and the situation overwhelmingly drives behaviour. The real task is designing the context, not listing the virtues.

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audio

The hard problem of consciousness is just a complicated debate with no real outcomes. It’s the behaviour that matters, not whether there’s ineffable qualia behind the curtain.

Stupid Questions: Consciousness

audio

What is consciousness? From Mary’s Room to philosophical zombies, from panpsychism to eliminativism, everyone has theories about the “hard problem.” But under what realistic circumstances would it actually matter whether something is truly conscious versus merely appearing conscious?
The hard problem of consciousness is just a complicated debate with no real outcomes. It’s the behaviour that matters, not whether there’s ineffable qualia behind the curtain.

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marginalium

Marginalia are my notes on content from around the web.

Marginalium

My commentary on something from elsewhere on the web.

Against McAskillian Longtermism:

Whatever is wrong with utilitarians who advocate the murder of a million for a 0.0001 percent reduction in the risk of human extinction, it isn’t a lack of computational power. Morality isn’t made by us—we can’t just decide on the moral truth—but it’s made for us: it rests on our common humanity

See also anti-consequentialism, and anti-utilitarian economics.


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marginalium

Marginalia are my notes on content from around the web.

Marginalium

My commentary on something from elsewhere on the web.

Ethical astrology:

Astrological forecasting tends to describe the future more thematically or archetypically than concretely, and the vast majority of astrological prediction today falls into this category … Horoscopes work this way

Astrological prediction, wielded gently and skillfully, can help to “spot the meaning and the movement [going forward] by looking to what is different,”

The downside to the immense meaning-making potential of astrology? It renders the practice vulnerable to misuse by uncareful types with dubious commitment to honorable behavior.

See also the placebo effect.


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Recent Missives

Missives

January 11, 2026

January 9, 2026

Last Changelog

Happy new year. On top of my updates last December, I have two new articles out: one on Hydraulic Despotism, and one on three questions that seem important, but end up being irrelevant. Specifically, questions about consciousness, free-will, and nature vs nurture.

Relatedly, I have four more podcasts/lectures out. Three are the audio version of the irrelevant questions article: Consciousness, Free Will, and Nature vs Nurture. Then one more on Mundane Cults.

Looks like it wasn’t a passing fancy, so I guess I should launch it properly now.

It’s hosted at Substack for the free storage and bandwidth for now, but you don’t need to subscribe there. I’ll still include the links in the normal newsletter.

Speaking of, I will be restarting the newsletter! I think you can tell I needed the break.

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