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Values often function as virtue ethics—traits we’re expected to cultivate. But virtues are context-dependent: courage for a soldier isn’t courage for a teacher, and people respond primarily to their environment. So the real task is to design the context.

Values Don't Matter

article

Every organisation or institution you have ever been a part of has almost certainly collected a list of values they want everyone to abide by. Corporates, militaries, sports clubs, schools, local councils, professional bodies. Any place where people collect in a serious way to do things. Even, sometimes, in groups that are less serious, like house rules in a D&D group. People love values. It’s a shame they don’t work.
Values often function as virtue ethics—traits we’re expected to cultivate. But virtues are context-dependent: courage for a soldier isn’t courage for a teacher, and people respond primarily to their environment. So the real task is to design the context.

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Values are virtue ethics in disguise—traits we’re expected to cultivate. But virtues are context-dependent (courage for a soldier isn’t courage for a teacher) and the situation overwhelmingly drives behaviour. The real task is designing the context, not listing the virtues.

Values Don't Matter

audio

Everyone loves organisational values. Corporates, militaries, sports clubs, schools—any place where people collect in a serious way has a list of qualities they want everyone to embody. But values are just virtue ethics by another name. And virtue ethics suffer two rather troubling problems: virtues are hugely context-dependent, and the situation overwhelmingly drives behaviour anyway. So if you want people to act virtuously, design the context.
Values are virtue ethics in disguise—traits we’re expected to cultivate. But virtues are context-dependent (courage for a soldier isn’t courage for a teacher) and the situation overwhelmingly drives behaviour. The real task is designing the context, not listing the virtues.

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audio

Men and women engage in identical behaviours—complaining, offering solutions, needing validation, resisting criticism. The difference isn’t biological, it’s interpretive. We cast the same behaviour as reasonable for one gender and unreasonable for the other. Gray’s book is a perfect case study: emotionally troubled men are normalised while women’s ordinary needs are pathologised.

Men Aren't From Mars

audio

Gender essentialism is having a moment. Everyone’s reading books about what it means to be a man or woman, and Men are from Mars, Women are from Venus keeps getting recommended to me like it’s gospel. Here’s the thing: the book perfectly illustrates a pattern we see everywhere. The same behaviours—complaining, offering advice, needing reassurance, getting defensive—are cast as reasonable when men do them and unreasonable when women do them. Gray’s men are emotionally fragile and his women just want basic partnership, but somehow it’s the women who need to lower their expectations. This isn’t about men and women. It’s about how we frame identical behaviours differently based on who’s doing them.
Men and women engage in identical behaviours—complaining, offering solutions, needing validation, resisting criticism. The difference isn’t biological, it’s interpretive. We cast the same behaviour as reasonable for one gender and unreasonable for the other. Gray’s book is a perfect case study: emotionally troubled men are normalised while women’s ordinary needs are pathologised.

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audio

Stress isn’t poorly calibrated to modern life. It’s the energising force that allows us to perform. Optimal performance requires optimal stress. The difference between eustress and distress isn’t biological—it’s psychological. Controllability matters more than the stressor itself.

Stress is Good

audio

Everyone’s convinced stress is this outdated evolutionary technology—poorly calibrated to modern life, something to avoid at all costs. The story goes that it evolved to help us run from tigers, but now it’s just triggered by email notifications. This is nonsense. Stress is the only thing that gets us to perform at all. It’s the most valuable biological technology we have. This lecture walks through the Yerkes-Dodson Law—a simple, 100-year-old model that explains how stress actually works, why we need it, and how to use it well.
Stress isn’t poorly calibrated to modern life. It’s the energising force that allows us to perform. Optimal performance requires optimal stress. The difference between eustress and distress isn’t biological—it’s psychological. Controllability matters more than the stressor itself.

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article

The neuroscience confidence game trades content for cosmetic filler, making vacuous advice look smart.

The Neuroscience Con

article

I talk about something I call the “neuroscience confidence game” a lot, but I realised I hadn’t ever written an article I could easily link to to explain it. Some unfortunate soul on instagram, using this technique as their primary strategy, had me fall into their ad-targeting and I’m going to use them to illustrate, so that you can tease this kind of thing apart yourself.
The neuroscience confidence game trades content for cosmetic filler, making vacuous advice look smart.

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