Marginalium

When everyone can sound intelligent, elite conversations will become less intelligible. On the top-down influences of social capital (luxury beliefs) and ChatGPT—a prediction that trendy language will become less sophisticated in a reaction against the accessibility of sophisticated language.

But the bottom line is that ChatGPT’s output is quite plain. It might seem excellent and correct to a non-native speaker or to an unsophisticated reader. But an actual NYT editor could easily tell this isn’t the right stuff.

Just like in the fashion industry, cheap substitutes can only fool some people. But unlike fast fashion, we can expect AI’s capabilities to improve exponentially — making it harder to spot mass-manufactured text.

And yet, I suspect that as machines become better at sounding like sophisticated humans, the most sophisticated humans will adopt even more nuanced, coded, and complex ways of speaking that are harder to imitate.

The mass production of “premium” goods resulted in a world where “money talks and wealth whispers.” The mass production of “premium” content will give rise to a world of Quiet Intelligence — everyone will think they sound smart, but those who are really smart (or “in”) will communicate at a whole different level.