Successful prophets are successful when the people transform flattery into ritual. This is the basis of the cult leader’s charismatic authority, not the actual charisma of the leader.

cults involve the social recognition of a leader’s charisma [which though it] can be sincere, it can also be hypocritical or deceptive … cult artifacts make recognition of the leader’s charisma normative, and thus transform it into authority … Insofar as people follow the social norm to worship or venerate the leader then the leader will have some charismatic authority, regardless of whether this recognition is sincere or not.