The downsides of the prediction machine. On the slow, steady consumption of the behavioural sciences by the concept of the ‘prediction machine’.

Human beings aren’t pieces of technology, no matter how sophisticated. But by talking about ourselves as such, we acquiesce to the corporations and governments that decide to treat us this way. When the seers of predictive processing hail prediction as the brain’s defining achievement, they risk giving groundless credibility to the systems that automate that act – assigning the patina of intelligence to artificial predictors