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Why we ignore the biggest part of who we are

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Half of what I write here is irrelevant. Oh, it’s probably relevant to you, but you probably only represent roughly 30% of the world. The audience of this site is predominantly from societies dominated by so-called ‘Western’ culture. That mean…

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You don't understand negative reinforcement

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The Skinner Box. A terrifying name for a wild ride in the research into automatic behaviour.

Let’s start at the beginning though. We’ve talked before about how when one thing predictab…

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How the term 'role model' came into being

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After watching children beat the crap out of a clown doll, Albert Bandura was finally able to show people that we don’t just learn by a…

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You're studying wrong; encoding specificity

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Memories are a fickle thing. They get distorted, or lost. But there is a simple trick to strengthen your memories, and it all comes down to how you try and recall.
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on-being-fruitful on-thinking-and-reasoning

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What kind of (armchair) psychologist are you?

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Psychology is not really a unitary thing. There are many ways to approach questions of the mind. And many people fall into distinct camps. Here, we outline the seven major perspectives you can find yours.
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betterment on-thinking-and-reasoning on-leadership
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