Marginalium

SEO for AI:

While the number of consumers using AI in lieu of Google is still small, it’s growing quickly. A 2024 survey estimated that 13 million Americans already use generative AI as their preferred search engine, with projections exceeding 90 million by 2027. Meanwhile, Gartner predicts traditional search volume will drop 25% by 2026, with organic traffic potentially decreasing by more than 50% as consumers embrace AI-powered search.

and

Language models don’t just index and rank; they interpret, reason, and generate novel content based on patterns observed in their training data. Their understanding of your brand isn’t limited to what’s on your website - it encompasses everything published about you across the internet, often including sources you don’t control.

Then some ideas about what to do about it. But mostly about how “Generative Engine Optimization is still vapor-thin, half-baked, and full of edge-cases - exactly where classic SEO was in 1999”. Interesting.