marginalium noun

the notes one makes in the margins.

A short note on

the psychology of pricing

May 8, 2025

source: www.kolenda.io

by Dorian Minors

I did brain science at Cambridge. Now I'm a behaviour science professor. Read my shit.

The psychology of pricing. This feels like something I would have written back in 2010. Very one simple trick. But frankly a lot of this stuff does work, even if just at the margins. Fun. There’s 101 of them, and I guarantee you that knowing them will not stop you from falling for them.

If you don’t do the thinking, the thinking will be done for you.

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