marginalium noun

the notes one makes in the margins.

A short note on

why individuals avoid information

June 17, 2025

source: www.hbs.edu

by Dorian Minors

I did brain science at Cambridge. Now I'm a behaviour science professor. Read my shit.

Why Individuals Avoid Information:

A common hypothesis posits that individuals strategically avoid information to hold particular beliefs or to take certain actions—such as behaving selfishly—with lower image costs … We find evidence for other reasons why individuals avoid information, such as a desire to avoid interpersonal tradeoffs, a desire to avoid bad news, laziness, inattention, and confusion.

If you don’t do the thinking, the thinking will be done for you.

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